Malasz

Over on the Tenka International blog, Michael Norton wrote a post entitled " Book Reviewers Don’t Charge Enough, And Why You Under-Appreciate Them ". In it, he explains the importance of book reviews in promoting one's work. While on the surface that seems like a no-brainer, he emphasizes the importance of book review blogs and how they help to spread the message about your book. Book reviewers are the people who take the time to set up a website and cultivate a dedicated audience. They are under-appreciated by most independent authors, because most writers have no idea how to effectively market their work, and thus fail to see book reviewers as what they are: hubs, trusted by pre-established audiences, that directly influence awareness and conventional opinion of a writer’s work. Norton then attacks the idea that book reviewers should be giving it away for free. Many reviewers read and write for free, under the insecure belief that admitting that they’re professional cri...

Sometimes, for whatever reason, the vision an author has for their book cover fails to connect with the targeted audience. Michael John Grist takes us through the process of the cover creation process for Mr. Ruins. Much like what he did to his protagonist, Grist had to tear down his idea for the book cover and rebuild it. Mr. Ruins originally had a cover I poured all my ideas into, but people thought it looked like a bunch of worms sitting on an eyeball. :(. It wasn’t meant to be that. So now I’m talking about the glorious misadventures I had on the path to make it, what it became, why it didn’t work, and the new design that has replaced it. To read more and see the previous incarnations of the cover, please visit his website .

I may be opening up a can of worms here, but I want to try something new. If you're an author whose work has been reviewed by us, we'd like to do a little more for you. Typically, our relationship with authors ends after we review their work. Some authors like our reviews and stay in touch with us, even if there is little reason beyond hoping we'll review their next book. We want to do something more. Promoting indie authors is tough. Very few get the recognition they deserve. Some get more than they deserve, but that's another topic entirely. So let's work on that author promotion stuff. If you have something newsworthy to share, let us know . What do I mean by newsworthy? Yeah, I'd better clarify that. What might seem important to you might not be important to us. So I'm going to list what we do consider newsworthy. Here's what you can share with us: Awards and nominations for awards . Real ones. Not those awards that you can buy: "Send us $20 t...

Last week I received an email from a reputable indie publishing blogger inviting me to a webinar where I could learn how to double my sales from a successful indie author. It sounded too good to be true, but since this was a reputable indie publishing blogger, I decided to give it a shot. The webinar was packed full of writers, and many went around introducing themselves and where they were from. Judging from the introductions, many were either new writers working on their first book or veterans struggling with limited sales of their first book or two. You can put me in the latter category. The successful indie author hosted the webinar and (surprise) primarily spent his time plugging his new book, which featured ways that indie authors everywhere could double their sales. He started off relating what he did and gave case studies demonstrating how so-and-so applied the techniques from the book and saw their sales blossom. But every example he gave involved a non-fiction author. And our...

For those who don't already know, Smashwords is an all-in-one platform for authors to publish and distribute their e-books. It has its pros and cons for both writers and readers, which I don't have the time to go into right now, but it is very popular in the indie community. Authors who publish with them are able to track their sales and story sample downloads to gauge how well their works are faring on Smashwords. There's also aggregate reports of daily sales on other platforms that Smashwords distributes your work. But last year, Smashwords began collating all of that data to see if any patterns can be discerned from it or if its random noise. Every indie author should read the findings for themselves . The data regarding price point, title length, length of book, and sales are definitely very interesting and something to be taken into account when an author publishes their work. Anyone wishing to discuss it in the comments section, please go ahead! I've always had ...

One thing that an indie author has to be is resourceful. Book covers can be expensive and sometimes you just don't have the money to splurge, especially when you're publishing a short story for 99¢. Libby Cone explains how public domain artwork and graphic design shareware can be an indie author's best friends. I have designed the covers (if you can call them that) for all my Kindle books and short stories. I hired a designer I found on LinkedIn to execute my idea for the self-published paperback edition of War on the Margins . She did a very good job. When I published the Kindle edition of Flesh and Grass I used a Dutch painting that I thought was in the public domain. When I found out it wasn't, I obtained a public domain painting. I did the "cover" for "Quantum Fashionistas" using GimP (GNU Image Manipulation Program), but had to redo it when I realized its definition wasn't high enough. GimP is somewhat daunting, but I eventually figured ou...

When hunting for an illustrator, the Web is often the best option for an indie author. Online galleries are the most convenient place to check out an artist's work. Adam Copeland realized that freelance artists are in the same boat as indie authors. They're unknowns looking to make their mark. Working together is a win-win for both parties. When it came time to choose a cover for my book I perused DeviantArt.com , looking for artwork that was similar to what I had in mind. I found it, and made sure the artist was someone who was good, but not a professional (i.e., didn't make his living from his art). I emailed him and asked if he would be willing to be paid to make cover art for me. He was thrilled that someone wanted to offer money for his hobby and agreed. My original concept, however, was still very complex, time consuming, and expensive, so we compromised on a simpler version. The result is the art I have now, which I've had nothing but compliments on. I've had...

In his search for an illustrator, sci-fi author Thomas Carpenter found one much closer than he thought. He graciously shared his book cover experience with us and offers some advice to other indie authors. Initially I hired out cover design to a friend that did work similar to book design. The first covers he made for The Digital Sea and The Godhead Machine were passable, but not exciting at all. After he made those, I asked him to do the cover for my YA dystopia novel called Gamers . Unfortunately, we didn't see eye-to-eye on the design process. He hadn't read the book and didn't understand the YA market, so I fired him. In the meantime, my wife had purchased Photoshop with the idea that eventually she could make covers. Once I fired the other guy, I asked her to go for it (she'd done a short story cover by this time, which was a good starter cover). We'd walked the bookstores and studied covers for a while so we know want we wanted. The only problem was that we...

M. Terry Green is one of those authors fortunate enough to have graphic design skills. However, she learned that the path to cover creation can be a tortuous one. She was generous enough to provide us with a history of her Techno-Shaman series book covers. Hired an Illustrator First Novel - For the first book in my urban fantasy series, I hired an illustrator who did a great job and I was thrilled. She created the raw artwork by painting in Photoshop and then I put the cover together using Photoshop and Illustrator (I have some background in graphic design). Although I liked the cover (in fact, it’s still my favorite), I did receive some negative feedback from reviewers (which wasn’t specific). Second Novel - Prior to releasing the second novel, I wasn’t yet convinced I needed to change the first cover and so went back to the illustrator who had done it and asked for artwork for the second book. Unfortunately, we weren’t able to visualize my protagonist in quite the same way. We cal...

A great book cover inspires readers to ask the question the book seeks to answer. Since my design skills scream “amateur” (to put it kindly), I hired professionals to design great covers for two books I will publish in 2013. I think both designers did a fantastic job conveying the question of each book, and it was a pleasure to work with them both. ZERVAKAN ZERVAKAN is a fantasy novel set in a world with 19th century technology -- steam engines, guns, telegraphs -- where two magical bands of light suddenly appear in the sky one night, spanning the horizons like rings around the planet. A scientist and a priest must discover the mystery behind the rings before their world is consumed by an evil they're not ready to fight. Given the setting, I wanted a cover with a 19th century feel, but one that said "fantasy" and not "historical." TJ Lomas brought my vision to life. He found an old photograph and added two bands of magical light on the horizons. He added c...

You can't judge a book by its cover. While that statement is generally true in the figurative sense, when it comes to actual books we readers really do judge books by their covers. Despite all the lofty talk about literature being a form of art, the hardcore truth is that it is primarily a form of entertainment . The publisher, whether corporate behemoth or indie author, has to convince people that reading the book will entertain them. How do they do that? By capturing your eye with an appealing cover. Which of the following covers looks more interesting?   There is no right answer. Some might prefer the simplicity of text. Others are drawn in by the illustrated cover of a scientist at work in his lab. I prefer the illustrated cover and I suspect most people do too. It offers a glimpse into the story. While The Time Machine is a sci-fi classic known to a great deal of people alive today, there will always be a new audience that has never read the work. It is up to the publisher t...