Malasz

Over on the Tenka International blog, Michael Norton wrote a post entitled " Book Reviewers Don’t Charge Enough, And Why You Under-Appreciate Them ". In it, he explains the importance of book reviews in promoting one's work. While on the surface that seems like a no-brainer, he emphasizes the importance of book review blogs and how they help to spread the message about your book. Book reviewers are the people who take the time to set up a website and cultivate a dedicated audience. They are under-appreciated by most independent authors, because most writers have no idea how to effectively market their work, and thus fail to see book reviewers as what they are: hubs, trusted by pre-established audiences, that directly influence awareness and conventional opinion of a writer’s work. Norton then attacks the idea that book reviewers should be giving it away for free. Many reviewers read and write for free, under the insecure belief that admitting that they’re professional cri...

Last week I received an email from a reputable indie publishing blogger inviting me to a webinar where I could learn how to double my sales from a successful indie author. It sounded too good to be true, but since this was a reputable indie publishing blogger, I decided to give it a shot. The webinar was packed full of writers, and many went around introducing themselves and where they were from. Judging from the introductions, many were either new writers working on their first book or veterans struggling with limited sales of their first book or two. You can put me in the latter category. The successful indie author hosted the webinar and (surprise) primarily spent his time plugging his new book, which featured ways that indie authors everywhere could double their sales. He started off relating what he did and gave case studies demonstrating how so-and-so applied the techniques from the book and saw their sales blossom. But every example he gave involved a non-fiction author. And our...

Normally I'm a sci-fi and horror guy. While I do venture outside of these genres from time to time, a story has to have something that grabs my attention. We didn't receive any sample chapters for Poole's Paradise and the blurb didn't have a firm grip on me, so I was on the verge of passing on it. But before I did, I checked out its author, John Vorhaus. I was impressed by what I saw on Amazon and his website . It was there that I got hooked. He had so much going on with novels, poker guides, Twitter, and videos that I was sold on reading Poole's Paradise. And I'm glad I did . In the publishing world, an indie author has to find a good editor for their manuscript and make sure it has a professional looking cover. But even with those two things set, there's still the matter of marketing. There are some rudimentary things an indie author can do to self-promote, but sometimes that's not enough. Recognizing that John sold himself more than the book, I a...