Buying book reviews: Valid marketing tool or false advertising?
First, let me emphasize that New Podler Review of Books does not and never has charged money for book reviews. The only payment we get is a copy of the books we review. So the following article and questions are simply posted for conversational purposes. The New York Times has a story on the rise and fall of GettingBookReviews.com , a service owned by Todd Rutherford where, for a fee, authors could commission several dozen 5-star reviews and get them posted on Amazon and other online markets. “I was creating reviews that pointed out the positive things, not the negative things,” Mr. Rutherford said. “These were marketing reviews, not editorial reviews.” In essence, they were blurbs, the little puffs on the backs of books in the old days, when all books were physical objects and sold in stores. No one took blurbs very seriously, but books looked naked without them. One of Mr. Rutherford’s clients, who confidently commissioned hundreds of reviews and didn’t even require them to b...